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Make 2015 your Best Year Yet

Category: Exercise tips and advice | Published : October 24, 2016

Make 2015 your Best Year Yet

Make 2015 your Best Year Yet

Every January roughly 1 in 3 people make a new year’s resolution. 75% keep them for a week but less than half keep them for over 6 months.

New Year’s resolutions are a bit like babies: They’re fun to make but extremely difficult to maintain.

At Cambridge Fitness we appreciate how hard it can be to keep a New Year’s resolutions. We have put together some excellent examples of resolutions that you can make as well as solid tips that’ll allow you to keep the resolution throughout the year!

1 – Save Money

Setting exact amounts of money that you want to reach at certain points throughout 2015 e.g. every month can help keep you to the schedule.

You should also decide on an exact event or thing you are saving up for. This gives everything more purpose and something to reach for and mentally imagine.

Putting the saved money away in a separate bank account or somewhere where it is harder to “get to” than other places will decrease the chances of you dipping into it as an emergency type fund.

Try and plan how you will save the money. You need to calculate things out to allow you to realize what is realistic and what isn’t.

2 – Education

No matter how old you are, heading back to the classroom can help revamp your career, introduce you to new friends, and even boost your brainpower.

A recent study found that middle-age adults who had gone back into education (including night / boarding school) sometime in the previous quarter century had stronger memories and verbal skills than those who did not. What’s more, several studies have linked higher educational attainment to a decreased risk of Alzheimer’s disease.

3 – Alcohol / Drugs

Although there is some benefits (In fact, binge drinking seems to be on the rise.)

Drinking alcohol in excess affects the brain’s neurotransmitters and can increase the risk of depression, memory loss, or even seizures.

Chronic heavy drinking boosts your risk of liver and heart disease, hypertension, stroke, and mental deterioration, and even cancers of the mouth, throat, liver, and breast.

Limiting the amount you drink or drinking smaller quantities but more often instead of binge drinking can really help improve your health and your 2015!

4 – Sleep

You probably already know that a good night’s rest can do wonders for your mood—and appearance. But sleep is more beneficial to your health than you might realize.

A lack of sleep has been linked to a greater risk of obesity and type 2 diabetes. And sleep is crucial for strengthening memories (a process called consolidation).

So take a nap—and don’t feel guilty about it.

However, you may be sleeping too much. If you over sleep you can end up feeling groggy and being very un-productive. It’s recommended you get around 8-10 hours’ sleep every night.

5 – Travel

The joys and rewards of vacations can last long after the suitcase is put away. Memories are what we live for and traveling is what can produce those amazing experiences and memories.

Traveling allows us to tap into life as an adventure, and we can make changes in our lives without having to do anything too bold or dramatic.

6 – Quit smoking

Fear that you’ve failed too many times to try again? Talk to any ex-smoker, and you’ll see that multiple attempts are often the path to success.

Electronic cigarettes, Nicorette’s, and hundreds of helpful plans make it easier and easier to quit smoking. There is no excuse, you CAN quit.

The health benefits and the amount of money you will save doesn’t even need to be mentioned.

7 – Lose weight

Losing weight and getting fitter can be a real challenge. It is the most popular type of New Year’s resolution and this is for a reason. The reason is that it is arguably the hardest resolution to stick too.

Sticking to a solid diet and training plan can be hard enough but a good amount of knowledge needs to be in effect when it comes to losing weight and getting fitter due to hitting plateaus and being able to lose weight effectively and healthily.

If you feel like you need some guidance we are always here to help, you can even book a free consultation with us to allow us to get an idea of your situation and how we can help.

http://www.cambridgefitness.co.uk/contact-us/

Do you really NEED weightlifting shoes?

Category: Exercise tips and advice | Published : October 24, 2016

Do you really NEED weightlifting shoes?

The fitness lifestyle isn’t a cheap one. Supplements, quality protein sources in foods, gym memberships and gym clothing doesn’t come cheap and nor do shoes designed for weightlifting… but are weightlifting shoes really that important?
You don’t have to be a competitor to take weightlifting serious. It’s hands down, one of the most effective ways to build strength, power, and solid muscle mass. To step into a gym ready to lift weights you really don’t need much. All you need is yourself, an optional weightlifting belt, a bottle of water and… a good pair of lifting shoes?
The purpose of this article is to bring to your attention how important weightlifting shoes are and how to go about choosing the best ones. Think they are not worth the extra investment? Shoes alone have been known to instantly add 30 lbs onto an exercise like the squat.

So, what’s wrong with the regular sneakers?

Tennis or running shoes are built to be comfy and allow you to be agile. They’re meant to absorb your bodyweight when you run, and support your feet when you’re making lateral movements.
That softness in the sneakers is what will really kill your lifting technique and efficiency. It’s like trying to lift really heavy weight with your feet on a pillow…..there’s just not enough stability.
When you’re lifting heavy, the goal is to create as much force as possible by transferring it from your feet directly into the floor. If your feet are on soft and squishy surface that’s meant to absorb force, you’re going to lose a bunch of power and furthermore, you’ll be unstable. A great example of this is using leg drive when performing a bench press. You push into the floor from your feet this then transfer’s power that you can use to push the barbell up. Wearing tennis or running shoes means you are missing out on a lot of potential power.

Ankle Flexibility

Most people don’t have an impressive range of motion in their ankles. It’s just how life goes. We walk around all day, and your ankles only have to produce force in a very limited range of motion.
On top of that, ankles usually aren’t at the top of the priority list when it comes to stretching and mobility exercises. Most of us just work with the flexibility that just comes naturally to us.
In most Olympic lifts, we’re required to plantar flex (toe pointed down) explosively, and then squat down real low which requires a ton of dorsiflexion (toe pointed up). If you don’t have a ton of range of motion in your ankles, that’s where the shoes may come in handy.

What one do I choose?!

Weightlifting shoes are characterized by a completely solid sole that is slightly raised in the heel. It’s completely solid so that when you push off of the floor, none of the force is lost, and your feet are completely secure.
Most power lifters use shoes that give them slightly over an inch in the heel. Any shoe with 1 and a quarter inches is pretty standard. You can get higher or lower heels depending upon your leg length.
The platform allows you to sit deeper into a squat while keeping your back and neck straight. Having a raised heel means that you don’t need as much flexibility in your ankle to sit your hips way back. It also promotes driving through your heels on the squat which forces your glutes to do the bulk of the work. And that’s exactly what you want.

Converse Craze

A lot of people also use Converse Chuck Taylor shoes to lift. It’s a completely flat sole which simulates going barefoot.
These shoes have an extremely hard sole, but they’re not completely solid. They’re perfect for deadlifts, because you really don’t need to sit back too far on that lift.
If you have pretty flexible ankles, and haven’t had any previous injuries, you might want to try out this route and see how you like it.
You can always add a slight lift to your heels in these shoes by adding small 2.5 or 5 pound plates under your heels. They’re also $100 cheaper than a lot of official weightlifting shoes. So if you’re ballin’ on a budget, this is the way to go.
If you’re looking to reach your potential, make sure you have a pair of lifting shoes that’s right for you. It might make the difference for a new PR. Some of the most popular branded choices are the Nike Romaleos 2 and the Adidas Adipowers, try giving them a search and see what best fits in with your price range and goals.

Bordeaux’s Marathon du Médoc – 26 miles and 23 glasses of wine

Category: Monthly exercise challenge | Published : October 24, 2016

Bordeaux’s Marathon du Médoc – 26 miles and 23 glasses of wine

I’m putting together my list of yearly challenges, this one is straight on the must do list, it sounds fantastic fun.
Bordeaux’s Marathon du Médoc; 12th September 2015
The course is 26.2 miles through scenic vineyards and the participants – in compulsory fancy dress (obviously) you are also expected to indulge in at least 23 glasses of the famed vintages en route, while also stuffing yourself with local specialities such as oysters, foie gras, cheese, steak and sweets.
Unlike other marathons the aim of the Marathon du Médoc isn’t to finish first but to finish as close to the 6 hr 30 minute cut off as possible to fully indulge in as much wine and food as you can.
There’s even a pasta party the night before full of booze and carbs. Designed to give you the required energy and also be so hungover a glass of wine 5km into a 26 mile run seems like a good idea.
Well, booking doesn’t open until February otherwise id already be booked in for this, Who else is in?

Contact details

Website: www.marathondumedoc.com

Jack Webb – Interview Cambridge Fitness

Category: Exercise tips and advice | Published : October 24, 2016

1. What got you “into” personal training?

I believe finding health and happiness shouldn’t be a mystery or a chore – a degree of physicality can be a vital counter balance to 21st Century stress. I received a pretty non-existent physical education as a kid, so I’ve always been driven to explore this world of health, wellbeing and performance, as well as offer my support to anyone and everyone that it could benefit.

2. What sports / other hobbies do you enjoy?

I’ve always been a bigger fan of human performance more than any one sport. But I’ve grown to love mixed martial arts and grappling sports from Judo to Brazilian jiu-jitsu. They offer the ultimate stress testing ground for any trainer and I’ve been lucky enough to help work with some aspiring fighters. I’ve a passion for science and history, Crossfit, high climbing, deep diving and working within educational environments and initiatives.

3. What is your most favourite type of training to teach?

I love working with the basics, even stripping back capable athletes to look at how we move, how we breathe and how we can tie it all together to produce some amazing results. My goal is always to build the best foundation possible. I place a big focus on motor control and body awareness, really how we express ourselves, and the challenges we then face under exertion and stress!

I take a holistic approach to training but I’ll only ever draw on the best science I can, and cater to the individual! I’ve been lucky enough to work with teens, men and women, mixed martial artists to pre-habbers and re-habbers. Even if you have just one goal in mind, whether weight loss, a marathon or taking on a new sport – I hope to give you the tools and confidence to tackle anything you choose to.

4. What is your most favourite type of training to do yourself?

I love exploring new movements and disciplines, really exposing myself to all the fear and feeling that come with them in an effort to make myself a better physical teacher. Currently I’m playing with allot of strength training to sure up old injuries, and having great fun with traditional weightlifting. Whatever I’m doing I’ll be testing something on myself, whether playing with training dynamics or exploring new crossovers.

5. Do you have any fitness idols?

I’m not sure if I hold all too many idols but I’ve great respect for the new wave of physiotherapists, trainers and scientists fighting to bring back a focus on wellbeing and real world application in all that we do. Disseminating these ideas and giving us the tools to live full lives without having to rely on an industry dictating to us!

How long have you been training for?

I’ve been training since my teens, at times awesomely infectively! Where I did cycle and compete at a reasonably high level, my training knowledge and philosophy has grown and changed dramatically since then. Self-preservation and maintenance being a welcome addition!

6. What qualifications have you done?

I’ve completed a Premier Diploma in Personal training, and continue study in the Sports Sciences at a degree level.

I actually studied History in tandem with my diploma.

7. What’s your proudest achievement?

Probably starting on this road, I was comfortable and capable of working in a quite different field but I chose to challenge myself and steer at a healthier and happier course that would hopefully, genuinely benefit me and those around me.

8. What motivates you to train / workout?

I’m constantly motivated to improve myself, and put myself in a better position to reach out and support those closest to me as well as educate and empower anyone I can benefit.

What’s more mind body connections are very real, who doesn’t want to be firing on all cylinders! Consciously or not.

9. Tell me anything else you think may be helpful

I try and give every client something to take away – as well as offering a service that extends beyond just face time. Whether your focus lies in a happier, healthier or more athletic you – I’ll work with your concerns, restrictions and passions to deliver real results and longevity.

Testimonials:

Sue Lees, 27 – Cambridge

“I’ve always considered myself pretty fit – I play allot of sport at a high level and have often represented Cambridge in my time studying here. Where I first met Jack as part of a larger team, he has shown a focus and attention to the practical side of my training and technique that I feel has contributed to an entirely injury free season and a whole new outlook on how I should be taking my fitness forward”

Kris Grier, 31 – Portsmouth

“I’ve always hated gyms – something I was quite able to share and laugh about with Jack, he’s helped give me a grounding and a mindset to take on challenges that quite literally scared in me the past. I now actively Crossfit and love it, I manage most of my own training and I’m currently waiting to enter my second Tough Mudder, they call it the toughest event on the planet? We’ll see about that!”

Serena McGuinness

“Jack helped me get in shape for my wedding after having a baby. He took into consideration my back condition & lack of strength. I cannot recommend the personal affordable service highly enough. I was advised on nutrition and all types of fitness; I looked great for my wedding and feel healthier and stronger. Jack is able to design his work-outs around ability and has equipment and experience to take things as far as you desire. Contact him, you will not regret it!”

Nick Apps – Cambridge Fitness Interview

Category: Exercise tips and advice | Published : October 24, 2016

1. What sports / other hobbies do you enjoy?
Rugby has been part of my life from a young age and I still enjoy playing today. I also enjoy Crossfit, pushing my limits with every workout really is satisfying.

2. What is your most favourite type of training to teach?
I really like teaching people strength and conditioning training. It attracts those who are looking to work hard and dedicate themselves to the process.

3. What is your most favourite type of training to do yourself?
I enjoy strength and conditioning training.

4. Do you have any fitness idols?
My fitness idols are coaches I look up to and learn from. Paul Chek is a big influence, along with Dan John, Vern Gambetta and Louie Simmons.

5. How long have you been training for?
I’ve been training regularly since I was 16. Over the years but goals have changed with the many different methods of training I’ve used.

6. What’s your proudest achievement?
My proudest achievement would be cycling from Cambridge to Paris is 2013. I’ve also enjoyed achievements as a Crossfit competitor.
Being fit has brought me a lot of good memories and has given me experiences most people miss out on. I’ve also enjoyed achievements as a Crossfit competitor.

7. What motivates you to train / workout?

I don’t need motivation to train, I enjoy it.

Add more:

Being fit has brought me a lot of good memories and has given me experiences most people miss out on. Such as running 7km down an old Roman road in the Dales through bad weather and hilly terrain. I believe being fit and active can give you the ability to see a different side of life and thats what I’d like to give to my clients.

January 5km Park run

Category: Exercise tips and advice | Published : October 24, 2016

January 5km Park run

January Challenge 5km Park run (By Duncan Boltt)

Now this is a nice simple challenge to start my year off, I am aiming to do lots of little challenges this year so this was a great first step.
I’ve always meant to do a park run as they are FREE, weekly and we have one just 600m away from my gym in Milton country park every .

Firstly it was incredibly easy to register and join in:
1) Enter your email address on their website, THATS IT! You’re now registered for any park run in the country.
2)Now just print out the barcode on the email they send you and your ready.

I organised a group of clients, and mates to join in so there was a nice group of us.
I turned up at 8:40 20 minutes early on a very fresh (cold) January morning to get instructions from the volunteers who were organising it. After initially getting very confused at its simplicity. I found a really helpful lady who explained all I need to do is run the collect a chip as I crossed the finish line.
So again nice and simple.
So I met up with Clara (her first park run) & Lynne Who is a seasoned park runner. We then took our places at the start line (standing at your predicted pace) at 9am. Then 3-2-1 off we went.

There was quite a bit of ice about so we warned as we ran by the volunteers and support about upcoming patches. I had my spikes on so I was fine though.
The run was really good natured & whilst there was good runners there it didn’t feel a do or die race, so it had a really friendly atmosphere whilst still being a competitive timed race.

At the end of the race, I collected my chip and then later handed my chip in with my barcode and bam, all done. They emailed me my time and finishing position over the weekend.

I really enjoyed it and it was so easy I will definitely do it again. I highly recommend it for anyone who either enjoyed running or would like to get more involved, its so easy to get involved and because the email you all your times you can keep track of how your doing.

Here is the website, give it a go:

Contact details

Website: www.parkrun.org.uk

Do you Really NEED Weightlifting Shoes?

Category: Exercise tips and advice | Published : October 24, 2016

Do you Really NEED Weightlifting Shoes?

The fitness lifestyle isn’t a cheap one. Supplements, quality protein sources in foods, gym memberships and gym clothing doesn’t come cheap and nor do shoes designed for weightlifting… but are weightlifting shoes really that important?
You don’t have to be a competitor to take weightlifting serious. It’s hands down, one of the most effective ways to build strength, power, and solid muscle mass. To step into a gym ready to lift weights you really don’t need much. All you need is yourself, an optional weightlifting belt, a bottle of water and… a good pair of lifting shoes?
The purpose of this article is to bring to your attention how important weightlifting shoes are and how to go about choosing the best ones. Think they are not worth the extra investment? Shoes alone have been known to instantly add 30 lbs onto an exercise like the squat.

So, what’s wrong with the regular sneakers?

Tennis or running shoes are built to be comfy and allow you to be agile. They’re meant to absorb your bodyweight when you run, and support your feet when you’re making lateral movements.
That softness in the sneakers is what will really kill your lifting technique and efficiency. It’s like trying to lift really heavy weight with your feet on a pillow…..there’s just not enough stability.
When you’re lifting heavy, the goal is to create as much force as possible by transferring it from your feet directly into the floor. If your feet are on soft and squishy surface that’s meant to absorb force, you’re going to lose a bunch of power and furthermore, you’ll be unstable. A great example of this is using leg drive when performing a bench press. You push into the floor from your feet this then transfer’s power that you can use to push the barbell up. Wearing tennis or running shoes means you are missing out on a lot of potential power.

Ankle Flexibility

Most people don’t have an impressive range of motion in their ankles. It’s just how life goes. We walk around all day, and your ankles only have to produce force in a very limited range of motion.
On top of that, ankles usually aren’t at the top of the priority list when it comes to stretching and mobility exercises. Most of us just work with the flexibility that just comes naturally to us.
In most Olympic lifts, we’re required to plantar flex (toe pointed down) explosively, and then squat down real low which requires a ton of dorsiflexion (toe pointed up). If you don’t have a ton of range of motion in your ankles, that’s where the shoes may come in handy.

What one do I choose?!

Weightlifting shoes are characterized by a completely solid sole that is slightly raised in the heel. It’s completely solid so that when you push off of the floor, none of the force is lost, and your feet are completely secure.
Most power lifters use shoes that give them slightly over an inch in the heel. Any shoe with 1 and a quarter inches is pretty standard. You can get higher or lower heels depending upon your leg length.
The platform allows you to sit deeper into a squat while keeping your back and neck straight. Having a raised heel means that you don’t need as much flexibility in your ankle to sit your hips way back. It also promotes driving through your heels on the squat which forces your glutes to do the bulk of the work. And that’s exactly what you want.

Converse Craze

A lot of people also use Converse Chuck Taylor shoes to lift. It’s a completely flat sole which simulates going barefoot.
These shoes have an extremely hard sole, but they’re not completely solid. They’re perfect for deadlifts, because you really don’t need to sit back too far on that lift.
If you have pretty flexible ankles, and haven’t had any previous injuries, you might want to try out this route and see how you like it.
You can always add a slight lift to your heels in these shoes by adding small 2.5 or 5 pound plates under your heels. They’re also $100 cheaper than a lot of official weightlifting shoes. So if you’re ballin’ on a budget, this is the way to go.
If you’re looking to reach your potential, make sure you have a pair of lifting shoes that’s right for you. It might make the difference for a new PR. Some of the most popular branded choices are the Nike Romaleos 2 and the Adidas Adipowers, try giving them a search and see what best fits in with your price range and goals.

Find enthusiasm for your new year resolutions.

Category: Client success stories | Published : October 24, 2016

Find enthusiasm for your new year resolutions.

I have recently come across a fantastically simple method to become enthusiastic about anything, from weight loss to Fine art.
Its simple, chances are you’ll already be doing but most likely not for the things you want to be enthusiastic about.

I used to be unenthusiastic about Wine, until I had a client who was a wine connoisseur. We agreed to swap training for Wine (Win Win!). With each bottle he told me more about each wine & as I learned more about the wine I became more interested in it finally now I am enthusiastic about a good wine.
Think of any subject you were previously unenthusiastic about but now you find interesting. Chances are you started learning about it.

Its simple
To become enthusiastic about a subject you need to learn more about that subject. So if you’ve lost enthusiasm for your work chances are you have stopped studying your subject.

Think of the last time you went on a course and the buzz you got during and after that course.

Read a book
My favourite twist to this is really simple and perfect for January, if you want to gain a new habit like a resolution to loose weight or quite smoking.
Then read a positive book about that subject, by reading the book daily you’ll have a daily boost of enthusiasm which can really help to turn they new years resolution into a permanent habit.

My new years resolution is to be tidier, so ive just bought a book on minimalism. I don’t want to just get tidier for january, I’m tackling the problem to much to tidy.

15 Tips to Stay Fit and Healthy this 2014 Festive Season

Category: Client success stories | Published : October 24, 2016

15 Tips to Stay Fit and Healthy this 2014 Festive Season

15 Tips to Stay Fit and Healthy this 2014 Festive Season

At Cambridge Fitness we understand that keeping fit and slim is hard. Especially when you are faced with the temptations of the festive season. Chocolates, alcohol and distractions make it harder and harder to stick your own goals and plans.

We understand that eating clean and working out 5 times a week (especially around the Christmas season) can be tough. We all have “cheats” meals or days where we eat whatever we like and so we should now and again. We are human after all. However, you should earn the “right” to be able to indulge in those “cheat” meals and days, minus the guilty conscience.

Here are 15 TIPS help you resist urges and keep you healthier year-round.

  1. Control you’re drinking – It comes to a surprise to many that Alcohol is an easy way to add the calories. Avoid mixed and fruity drinks. And avoid the Egg Nog, as it has at least 350 calories per serving.
  2. Make workouts a priority – Try early morning workouts. When you write our any to-do lists, try and prioritize your diet and working out. This will make a big difference.
  3. Eat before you go – You will be less tempted to overindulge if you have already eaten. This means not skipping breakfast and always ensuring that you are full before going into town or somewhere with a lot of food temptations.
  4. Choose treats wisely – Pick something you only have during the holidays and not something that is available all of the time. E.g. Christmas pudding.
  5. Don’t skip meals – While it might be tempting to skip meals thinking that will make up for the holiday treats, it is actually counterproductive and can lead to binge eating.
  6. Don’t set unrealistic exercise goals – Aim to exercise 30 minutes a day, instead of an hour. It’s alright to divide it up into 10 minute intervals during the day.
  7. Exercise whenever you can – Exercise doesn’t mean just at the gym. Park a distance from the store, use the stairs. Try to keep as active throughout the day as you can and constantly increase the blood flow and movement.
  8. Make it a family affair – Plan activities to do, such as walking the neighbourhood to view the holiday lights.
  9. Eat more, buy less – Hunger makes you spend more – and not just in supermarkets, according to a University of Cambridge report. So have a square meal before you start your present-hunt10 Get a good night’s sleep
  10. Don’t forget strength training – Maintain your muscle mass by paring down your routine to basics.
  11. Drink plenty of water – Water helps counter the dehydrating effects of travel or alcoholic beverages. Water will also help satiate your appetite as thirst is often mistaken for hunger.
  12. Spread out your meals – Don’t eat everything at once. Eat dinner early and walk before having dessert.
  13. Don’t attempt to stick to an unrealistic diet during the Holidays – If you enjoy your favourite foods in small portions, you will feel more satisfied. Trying to stay away from certain foods may cause you to eat more than you intended.
  14. Go for a morning run. Watch your weight come down as the sun comes up. Sunshine is a great source of vitamin D, which researchers believe can also help keep you trim. A Minnesota study has linked low levels of the vitamin pre-diet to sluggish weight loss.
  15. Take a snap to stop snacking. December doesn’t have to be a blow-out if you keep a food diary. In a study of 1,700 volunteers, those who kept an accurate account of what they ate lost twice as much weight as those who didn’t. Photograph everything you eat and drink on your mobile phone, or use the Food Scanner app from www.dailyburn.com, and you’ll be put off overindulging. Rick Wilson, director of nutrition and dietetics at King’s College Hospital, says: “Any trick that gives you a snapshot of your diet will raise your awareness of what you eat.”

Sticking to these tips the best you can will ensure a slimmer, healthier version of you throughout the festive season.

On behalf of the Cambridge Fitness Team, we’d like to wish you the best of luck with your fitness journey and hope you have a fantastic Christmas.

If you’d like to chat with us why not send a message to our Facebook page? We’d be happy to respond.

What did I learn from the wolf?

Category: Client success stories | Published : October 24, 2016

What did I learn from the wolf?

Last Friday I did a one day course with Jordan Belfort “The wolf of wall street”
There are two clear skills Jordan possesses that made him able to make 50,000 000 / year and have a team of 1000 people woking effectively for him:
1) He is a fantastic sales man
2) Just as importantly he is able to coach these sales skills to others – this is rare.

Firstly sales:
Jordan is a very gifted at this, he has been tested and massively out performs other salesmen. The story he told us was a great example:
He was submitted to testing on his sales ability and asked to sell cows to a farmer. In the test when Jordan closes and the actor cant help but buy the cows then bursts into laughter because he was paid to not say yes under any circumstances. But Jordan just is that good.
No one had been able to do this before in any of the tests.
So what separated Jordan from the rest?

Preparation – Jordan spent 2 hours preparing notes and learning all about the farm and cows. When he went into the meeting he was an expert and he had planned everything and knew all the upsides and downside for the farmer.
The longest any other salesman had prepared was 10 minutes.

When asked about the 2 hours, he said how can I sell him the cows if I am not an expert in that field?

For me this is powerful, it shows that Jordan’s success is no fluke and requires hard work.

Points to learn from Jordan:
Prepare – Know your market back to back
product know your product, finally know your customer its easy to predict what positives your product will have for them and what negatives it will take them away from.
Inspire people – People buy things because they are inspired by what that thing will do for them. Everyone wants to be inspired so inspire them by your product, if its not for them and they are not genuinely inspired by the positive influence it will have in their life they wont buy it.
But this is important – When your selling something your job is to inspire them about your product or you are doing them a disservice.

Make a positive first impression:
Jordan quotes a Harvard’s study on this one, you have 4 seconds to make a first impression, if you don’t make a positive one it will take upto 25 other meetings before you can have that back.
First impressions come down to the following:
in 4 seconds you need to convey:
1)your sharp as a tack
2)your enthusiastic
3)your an expert

On the phone this is done in the tonality of your voice, in person it is done with tonality and body language.

Finally Jordans sales technique
Its called the straight line system. It involves getting a person from Open to close across a straight line.

In the sale you must take someone from the open to the close and by the close you must have them committing to the 3 tens.

  1. they must love your product (10 out of 10)
  2. They must trust & connect to you )(10/10)
  3. They must trust and connect to your company (10/10)

So if you want to use this:
Take your time to prepare your pitch around your customers needs. Make sure you have a compelling argument as to hit the 3 tens. Finally practice and remember the first impression tonality.

Jordan as a coach:
Jordan could not have reached the heights he reached with out his talent to inspire and teach his team how to sell.
He had a few key approaches:

  1. He does a daily speech to his team, changing their state to a positive and passionate one.
  2. He has a powerful vision for his company which people follow.
  3. He is very skilled at building sales systems for his staff. Not just relying on them to sell or ale their own. He breaks down what works through trial and error and eventually builds the perfect system.

Finally here are a few key motivational things I got from the day with Jordan:

Change your perspective on selling, its a positive thing. Especially if your product is in the health industry. People go to health professionals because they know they need help and guidance. To not inspire that person to change is to let them down, it takes a lot to seek out and ask for help to not inspire them into this changing is to let them down.

Make things a must! – You learnt to speak because you had to it was hard but you had to learn, you learnt to drive because you had to..
Build the roots to create the fruits. – Invest yourself, education, software, team, hardware

Most people think they have a fear of failure, Jordan thinks its deeper than just that. Its not their fear of failing thats the problem its their belief that they do not have the skills to succeed.

Make your goals focused not just on what you will gain but what others around you will gain. For me this is very powerful I am much more motivated to help friends and family have the things they truly want in life than myself as I already have my standards.

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